The science behind a Pulse

An organization is a complex environment, where people interact with one another, make decisions, and fail or succeed. In order to understand how you can improve, you need to know what your clients really want, which culture best matches your business goals, or how your employees truly feel about their job. This information is hard to discover, because it gets shared at the coffee machine or watercooler and told to families in the evening, or, even worse, is never spoken out loud at all.

Our Pulses use a revolutionary, patented method, which cannot be gamed and will provide real data to get to the answers you seek.


Our Pulses are much more than a survey. A survey respondent who is asked for an opinion will try to give the “right answer” that they believe is expected in that context. A Pulse is, instead, a narrative-based system that allows the participants to give meaning to their own stories and experiences and then turns that meaning into powerful data. There are no right or wrong answers, just personal experience.

Just as a sonar sends out a pulse of sound, you can send out an invitation to react to a prompt, or to tell the story of an experience. This can be done at a large scale involving all people in an organization, or can be used to understand a smaller group or team context.


The result of a Pulse is real data. Rather than assuming or seeing information from a biased point of view, the Pulse allows you to make sense of the data and the patterns that emerge from them. It lets you see connections that were invisible or silent, in order to identify the first stirrings of change, locate outliers who have different perspectives to offer, and see previously-undiscovered needs in your employees or your markets.

This way of approaching and presenting the world is based on natural science and complexity, and is designed, not to reveal absolute relations of cause and effect that don’t exist, but to subtly probe and explore for tendencies, trends and connections that you can explore and exploit.


By understanding the actual situation first and then making sense of the data you have collected, you will be able to identify and initiate the right changes for you. Moreover, you will empower your customers or colleagues to become part of your strategy and future plans.

Sense-Making provides real data about your organization

Naturalising sense-making is based on natural science, in this case the understanding of current cognitive science on how humans make decisions. This allows us to see biases and blind spots and pull out actual data. Most of the contexts we act in today are unpredictable. They are complex systems: there, actions have unforeseeable consequences and often we don’t know for sure what the result of our actions will be. The outcome of a pulse is live, interactive navigation that acts like a map for this unknown complex environment. The pulses are based on the solid practical and theoretical background of distributed ethnography, naturalising sense-making, and complexity science and allow you to make changes and decisions based on facts and data, not on assumptions.